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The ST30 digital camera might be the world smallest zoom camera, but it is also a very chic personal accessory that is bound to earn you some fashion points. Within the slim frame, that is perfect sized for travelling about, it features all the necessary extras like Smart Auto for scene recognition and picture perfect for adding those final touches. To keep all your fantastic shots in order, it comes with a very handy and built-in Smart Album. And with a choice of five colours, it is sure to grab you plenty of attention.